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Customer Service Centre Development Procedures

Service Development Plan 2025-2026
Development Initiative Objective Expected Outcome
Improve Customer Satisfaction Enhance customer experience by analyzing customer feedback, complaints, and suggestions, and implementing targeted improvement initiatives based on customer needs and expectations. Increased customer satisfaction levels and improved customer experience across all service channels.
Launch the Mawaeed Appointment System Enable customers to book appointments online in advance, improving service accessibility, visit planning, and queue management. Improved customer experience, reduced waiting times, and more efficient service delivery.
Activate the Post-Call Customer Satisfaction Survey Strengthen customer satisfaction measurement by allowing customers to evaluate the service immediately after completing a call. Increased survey participation rates and more reliable customer satisfaction data.
Activate WhatsApp Support for Online Services Provide a direct communication channel to assist customers with inquiries related to electronic systems and online services. Faster customer support, improved accessibility, and enhanced user experience for digital services.
Transform Authorized Medical Device Inspections into a Virtual Service Conduct medical device inspections remotely through video calls to reduce time, effort, and operational delays. Digitized inspection process, faster service delivery, and reduced need for on-site visits.


Overall Goal: Enhance digital transformation, improve customer experience, increase service efficiency, and provide accessible, customer-centric government services.

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Customer Service Center Evaluation

Customer Service Center Evaluation Results

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Service Level Agreement

Service Level Agreement1

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Customer Service Centre Development Procedures

Customer Service Centre Development Procedures

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E Services Directory

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Customer Service Center Evaluation Results

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